Friday 13 December 2013

Accompanying Products - Magazine Cover: Similar Texts and Analysis

As part of our promotional film package, we have to create a magazine front cover displaying/ advertising our film. In this post i shall be looking at simular products to what we shall produce for our film, 'Inside My Reality'.
Popular magazines that advertise films often feature a movie poster of the feature film, interviews, cast photographs and backstage action within the magazine. On the front cover they often display a large photograph of the often award-winning star or protagonist of the film, the magazine title, movie ratings, other films featured in the magazine, barcodes and prize, and a variety of other advertising techniques.
The most popular film magazines are Empire, Total Film, SFX, Sight and Sound, British Film and Film Review.
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 Empire Magazine often uses a large image of the main feature film's protagonist or villian on the front cover of their magazine in oder to attarct a large audience. It does special issues for each film it reviews, targetting several target audiences and niche audiences alike, allowing the audience to only buy certain issues, or collect them all.Its logo(above) features on every issue at the top in bold lettering. The title of a magazine is called the 'masthead' and features on every magazine. Empire often changes the colour of its title to fit in with the colour coding of the issue, but it is often red. Putting the title in bold red lettering emphasises the importance of the name, makes it iconic and recognisable.
 


 
 Below is a document with my written magazine cover analysis. I have analysed Empire Magazine's Winter issue, featuring the new film Catching Fire. Enlarge the presentaion to view the full document.
 

 
 
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 Simular to Empire magazine, Total Film often feature main characters and/or heroes of the film in the centre of it's front cover. It often has special magazines for certain films and often uses different issues for different caharcters in the same film, for example, their Harry Potter 7 issues in which they had 3, all featuring different cast members/characters. This is to appeal to different audiences, as a young girl may prefer the Hermione issue, and a boy may prefer the Harry issue, or vise versa; it targets an individuals preferences and allows you to collect them all, allowing the magazine to sell more issues. Magazines again are simular in the way its title is very large and prominent, and is featured in the background of the magazine but at the top. It also, like Empire, changes the colour of its masthead to represent the colour/narrative theme of the rest of the magazine.
 


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